Quality Journalism Is Increasingly Using Academics—and Should Use Even More
Last month Brad DeLong wrote,
“The problem with the @WashingtonPost (and the @NYTimes) is that it sells itself as a trusted intermediary interested in informing you while it is actually focused on seizing your eyeballs so that it can sell them to advertisers”
It’s true that both papers have had financial problems and need eyeballs to sell to advertisers. But Brad is being a bit unfair. Both papers produce a lot of quality journalism and I’m sure their editors would love to prioritize being a “trusted intermediary” above all else. Unfortunately, unlike Brad, who has a university salary, their journalists need to get paid. One solution is staring DeLong, one of the original academic bloggers, in the mirror: more academics producing journalism.
In fact, this past year the number of academics writing for journalistic outlets grew substantially with the founding of the UpShot at the NYT, which followed in the footsteps of WonkBlog at the Washington Post. (DeLong gave WonkBlog as an example of a trusted intermediary.) Many forces drive this trend, including an increasingly complex world needing increasingly expert analysts and academics intent on branding themselves.
But, perhaps out of politeness, no one is talking about the economic forces behind the trend. For a newspaper, academics are cheaper than journalists. And given quality journalism’s financial problems, academics are what they can afford. Continue reading